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Every Reeds Item Comes with the Excellent Service and Quality upon Which Reeds Has Built Its Sterling Reputation since 1946; Long-time Reeds Customers Remember Founder Bill Zimmer Standing in His Store Every Day Greeting Guests with a Smile and Recalling the Name of Any Customer He’d Ever Met. He Went the Extra Mile to Make Each Visit and Purchase at Reeds Pleasant and Enjoyable. Bill’s Motto Was “the Harder You Work, the Luckier You Become.” to That End, Reeds Was One of the First Jewelers to Provide Late-night Hours to Give Customers Greater Shopping Convenience.

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